Sharon Knolle, Entertainment Writer

Real Estate Advertising Revenue Blasts Off Thanks to Digital Advances

In today’s increasingly digital world, real estate advertising has moved online with digital ads now being tailored to meet client needs and track ad clicks and impressions. (September 14, 2018)

Newsrooms are Forming Unions to Create Better Pay, Better Benefits and Better Journalism

After a series of management shake-ups and unpopular policies, the Los Angeles Times made history in January when its newsroom voted 248-44 to unionize. It was the first time in the organization’s 136 years of operation So, why now?
(May 1, 2018)

Google’s New Built-In Ad Blocker Pushes Publishers to Clean Up and Create Better Ad Experiences

Google Chrome launched its new built-in ad blocker on Feb. 15 in response to the Coalition for Better Ads’ 2017 Ad Experience Report. It’s part of an initiative to improve the user experience and reduce the number of “bad ads” across the web. (March 5, 2018)

Alt Weeklies Experiment with Stories and Revenue Strategies 

With the closure of alternative weeklies in Baltimore and Philadelphia—and the Village Voice’s decision to end print publication after 62 years—the past few years have been grim for the once-essential element of the urban media landscape. Alt weeklies around the country are finding new ways to be profitable. (November 13, 2017)

With Online Advertising on the Rise, How Can Newspapers Find, Train and Keep Digital Sales Reps?

The need for digital sales reps in the newspaper industry is sky-rocketing but finding—and keeping—those reps on staff is a tough challenge for most media companies.
(May 15, 2017)

How Putting the Newspaper Customer First Can Turn Your Business Around

As newspapers shift their focuses on finding new sources of revenue while operating with fewer resources, perhaps they have lost sight of what should be their number one priority: their customers.  Read more at Editor & Publisher. (September 1, 2016)

Despite ‘Doom and Gloom,’ Community Newspapers are Growing Stronger

Small, community newspapers across the country are not just surviving, but—in many cases—actually thriving. Many of them have managed to dodge the layoffs and downsizing that larger papers have had to face. Read more at Editor & Publisher (June 1, 2016)

How Newspapers are Creating Long-Form Journalism in the Digital Age

Despite the trend towards clickbait and appealing to readers’ shorter attention spans, there’s proof that quality investigative journalism isn’t dead. Several newspapers have recently turned out long, compelling series that have captured readers’ attention in a dramatic way. Read more at Editor & Publisher (April 4, 2016)

The Rising Popularity of Podcasts

After the unprecedented success of the “Serial” podcast, hundreds have rushed to get into the podcast-making game. Even though few newspapers have jumped on the bandwagon so far, the tide may be about to change as the usage of mobile devices increases. Read more at Editor & Publisher. (January 11, 2016)

Before and After: Newspaper Redesigns

E&P weighed in with several newspapers that launched major redesigns in the past year. They include Cox Media Group, whose sites include the Atlanta Journal-Constitution and the Austin American-Statesman; The San Francisco Chronicle; The Day in New London, Conn.; and UK’s The Guardian. Read more at Editor & Publisher. (August 10, 2015)

It’s a Big, Big World: How Publishers Should Use Big Data

Thanks to Big Data, publishers now know more about their readers than ever. They can track engagement, spending habits, clicks, sites visited, and real-time locations. So what can publishers do with all this information? Read more at Editor & Publisher. (January 12, 2015)